Apparently June is the month of innovation for me with all these all editorial changes happening over on my blog. But since I'm the #GIRLBOSS, what I say goes hehe. Besides, having a variation of topics that we can all enjoy and learn from is pretty rad.
Since I work in advertising and am a blogger, I decided to share some of my blogging knowledge with you all in this new monthly series, Blogging Basics. Being on both sides of the marketing fence I personally know what it feels like for both sides, what works and what tends to never work. By using my blog as a platform I hope we can build a community where we can learn from one another and inspire each other.
For our first 101, I'd love to touch upon Finding Your Niche.
Unless your blogging for pure bliss, having a niche is handy.
Ever hear of the quote, Jack of all trades, master of none? Having a blog that focuses on one topic is amazing, it helps root you as an expert within your industry, as oppose to a blog that talks about everything and anything under the sun. It's also easier for advertisers and brands to find you, especially if they fall into your niche. Did I mention it helps in improving your SEO - always a plus in my book!
Having a niche will also make it easier to market your blog, figure out who your real audience is, and help your readers understand what your blog is about. Plus, having a niche will aid you when creating content! Once you figure out what you're niche is everything else will come easier, promise.
Not exactly sure what a niche is? A niche could be thought of as a topic that pertains to a certain market. Some examples of popular niche blogs are mom blogs, photography, cooking blogs, and fashion.
The best way to figure out what your niche is to ask yourself:
- what do you love to blog about and never get tired of blogging about?
- if you've been blogging for a while, what topics do you find yourself blogging about the most?
- is there anything you can consider yourself an expert on?
After answering the above questions, you should have a list of topics. My personal advice is to limit your list to three topics and stick with those. By sticking to those three you will, in due time, develop your very own niche blog. Once your blog is established as said niche blog, feel free to expand on other topics... but always introduce them slowly to your readers. It's better to gage how they like the new topics that way.
That concludes our first Blogging Basics 101. Hope you found it useful, informative but most all inspiring.
If there's a topic you'd like me to cover next please send me an email!
Photo from Edgar Fuentes.
