Honesty hour, I was completely clueless when it came to Joe Fresh and their designs. In fact I didn't enter a Joe Fresh store until realizing, prior to this shoot, I forgot my moto jacket at home.
Actually, before entering their store I thought Joe Fresh was pretty bland and catered to a way older demographic. I knew they had lots of color options, but at the same time so did American Apparel. Basically, I knew nothing because once I entered their store I was mesmerized and tried on everything and was shocked. Shocked in a good way because holy sh*t, everything was super stylish and affordable. Even the boyfriend found things he liked and lemme tell ya, he is one picky shopper.
If you haven't gone, go. Also, this post is in no way, whatsoever sponsored by Joe Fresh - that's right I fell in love with their green moto jacket that I bought for $99 ($106 with NYC taxes) and decided to blog about this "Aha" moment. It'd be a sin to not share.
I was going to blog about the edgy outfit and perfect-for-Halloween Kersh skull shirt, but it's starting to get late so we'll save it for another day.
Photos by Victor Cerejo.
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